DIA introduces its brands in El Árbol stores
NEGOCIO – TAGS | It incorporates over 1100 new products from its private-label brands.With over 2000 SKUs, the Dia brand accounts for 17% of total private-labelbrand sales in Spain. DIA has started to introduce its brands in the over 400 El Árbol stores which it recently purchased. As part of its integration process and with the aim…