Clarel to open more than 100 new stores per annum in Spain
December 18, 2013
The company has opened 40 new establishments since November, which add to the network of 1,100 Schlecker stores which are currently being converted to the Clarel format
Growth in Portugal, where there are 30 stores today, is scheduled for early 2014.
DIA has embarked on the process of transforming stores over to its new store concept, Clarel, a chain specialised in the sale of personal, beauty and home care products. The transformation process, scheduled for completion in 2014, will affect the 1,100 establishments acquired from Germany’s Schlecker, which are predominantly located in Catalonia, Aragon and Valencia.
Since Clarel was launched last November, the Group has already opened 40 new stores in Spain with a view to introducing the brand and concept in the regions in which Schlecker lacked a meaningful sales presence, essentially southern Spain. More specifically, the company plans to open over 100 new Clarel stores in Spain every year.
Clarel’s expansion in Portugal, where there are 30 establishments today, is scheduled for early 2014.
