DIA inaugurates a new Clarel store in Calatayud (Zaragoza)

November 14, 2014

The chain, which at year-end 2013 had 227 stores in Aragón, converts a Schelcker store which it has region into the Clarel trade name, thus strengthening its presence.

This conversions allows the creation of two new jobs.

DIA today inaugurates a new Clarel store in Calatayud (Zaragoza). The chain transforms a Schelcker store that it has in the region to the Clarel trade name, thus strengthening its presence.

The Clarel store is located at Avenida Pascual Marquina- Urbanización Galápago, Bloque 9-, and it has a sales area of 165 square metres and will employ two further people.

The new store format will be focused on the sale of products for personal care with categories such as health and beauty, as well as articles for the home and cleaning. Bonté will be the exclusive reference brand of Clarel, together with others which already existed in the previous establishments, such as Baby Smile, Basic Cosmetics and AS.

Clarel results from the purchase of the Schlecker stores in Spain and Portugal, and the stores are currently being refurbished to the new trade name with a more modern and closer image.

The store will be open from Monday to Saturday from 9 AM to 14PM and from 17PM to 20PM. With this conversion, DIA consolidates its presence in Aragón where it had 227 establishments at year-end 2013, of which 117 are Schelker stores which will be gradually integrated under the Clarel trade name. In addition, the company has 4151 stores in Spain, of which 1500 operate under a franchise.