Clarel is born – a specialist in personal care and home products

The company is to transform the 1,130 stores that it acquired this year from the Schlecker group in Spain and Portugal.

The stores will focus on the sale of home, beauty and personal care products.

Clarel is the new banner of the DIA Group under which the 1,130 Schlecker stores that it operates in Spain and Portugal (and which were acquired in February) are to be renovated. This renovation is due to begin in mid-November.

The new store format is focused on the sale of personal care products, including categories such as beauty and health, as well as home and cleaning products. Clarel’s exclusive brand will be Bonté, together with other brands that already existed in the previous stores, such as Baby Smile, Basic Cosmetics and AS.

Click here to download the new logo of Clarel, as well as numerous photographs and graphics resources of DIA.