The purpose
that drives us
Being “Cada DIA más cerca” is the raison d’être of all of us who build DIA: employees, franchisees, suppliers and allies. Because we are proximity. We are the neighbourhood store, the smile that says good morning when you buy your bread. We are the ones who know our customers’ tastes and who work to provide them with what they need, when they need it, being an essential part of society in the communities where we are present.
THE VALUES THAT GUIDE US
THE VALUES THAT GUIDE US
CUSTOMER
We live for the customer. He is our compass and our guide.
ENTREPRENEURSHIP
We are entrepreneurs. We feel that the business is ours.
RESULTS
We work to achieve results extraordinary. We always go further.
CONFIDENCE
We put people at the center and build trust. Our relationships are warm and authentic.
LEARNING
We love to learn. We are humble and demanding.
CUSTOMER
We live for the customer. He is our compass and our guide.
ENTREPRENEURSHIP
We are entrepreneurs. We feel that the business is ours.
RESULTS
We work to achieve results extraordinary. We always go further.
CONFIDENCE
We put people at the center and build trust. Our relationships are warm and authentic.
LEARNING
We love to learn. We are humble and demanding.
