MANAGEMENT BOARD
Management Board
The Dia Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being closer everyday to the people who trust in our company.
The DIA Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being Closer Every Day to the people who trust in our company.
CEO GRUPO DIA
Martín Tolcachir has a degree in Business Administration and Management from the University of Buenos Aires and an MBA from the IMD Business School. His professional career progressed at Carrefour Argentina where he managed Consumer Goods Products, and he later went on to lead the same area for the Carrefour Group in France, and the Own Brand products area for 7 years. He returned to Argentina as Sales and Marketing Director until 2018 when he joined the General Management of Electrolux Argentina, and one year later when he occupied the same position for the company in the Southern Cone region. Tolcachir speaks fluent French and English, and Spanish is his mother tongue.
CEO DIA Spain
Ricardo Álvarez is an agricultural engineering with a specialization in Food Processing Industry at the Polytechnic University of Madrid and obtained a Master in Business Administration from the Instituto de Empresa. Álvarez's professional career has always been linked to the retail sector. He joined the Tesco sale team in Bray (Ireland) and from there he made the leap to the food retail sector in Spain covering various positions in Lidl. While at Lidl he led important expansion, sales and team building projects. From 2013 to 2018, he was Executive Vice President and Chief Operations Officer in Spain and during recent years for US market.
CEO DIA ARGENTINA
Agustín Ibero has more than 30 years of experience in the area of administration, finance and compliance for multinational companies in the retail and IT sectors. He started his professional career in the audit field in top level firms such as Deloitte in Argentina. Ibero holds a degree in Business Administration from the Catholic University of Argentina and joined Dia Argentina in May 2012 as Finance Manager, later assuming the role of Director of Planning and Management Control. In 2017 he assumed the position of Director of Franchises, being responsible for developing, leading and managing the business that today has more weight in sales in the country. In 2019 he was appointed Chief Financial Officer of this business unit to initiate the transformation process of Dia Argentina as part of the Group's project. In September 2022 he assumes the position of CEO of Dia Argentina and joins the Group's Management Board with the mission to consolidate the course of sustainable growth.
CEO DIA BRASIL
Durchon is a graduate of HEC, École des Hautes Études Commerciales de Paris and has more than 10 years of experience in the retail sector in Brazil. Most recently, he has held various positions within the Carrefour Brazil Group and has an extensive track record in management and business strategy. He joined Dia Brasil in August 2023 as CFO and in March 2024 he took over as CEO of Dia Brasil.
COO Dia Portugal and spokesman of the Conselho Executivo de Administração (CEA)
CEO Clarel
José María Jiménez holds a degree in Industrial Engineering and Industrial Organisation from the Polytechnic University of Madrid. His academic career includes a PIDD (Integral Programme for Management Development), obtained from the San Telmo International Institute, and a PDD (Management Development Programme) from IESE Business School. With more than 20 years of experience, he began his professional career in 1993 as Head of Flat Glass Manufacturing at Saint Gobain. In 1999, José María brought his talents to the Dia Group, where, for more than two decades, he has driven the company's growth in different roles: as Logistics Director for Central Spain (1999-2007), Regional Director in Arroyomolinos (2007-2015), Deputy Director of Operations for Western Spain (2015-2016) and Director of Master Franchise, Countries and Franchise Model Development (2016-2020). He currently serves as General Manager of Clarel, the retail chain specialising in beauty and personal care of the Dia Group.
Chief Information Officer (CIO) DIA GROUP
Carlos Valero is a computer scientist by profession and has more than 20 years of experience as Chief Information Officer (CIO) of large technology companies. For the last six years he has led the global area of Technology Strategy, Architecture and Transformation at Vodafone, where he previously held the position of CIO in Spain. He began his career at Telefónica, where he held the position of CIO at Telefónica Mexico, and later the positions of Director of Operational Risks for Latam and Global Director of IT Development.
CEO DIA Brasil
CEO DIA Brasil Since March of this year, he has been a member of the Advisory Council of DIA Brasil and is the founder of Enéas Pestana & Associados, a distribution and consumer consulting firm. He holds a degree in Accounting Sciences from the Pontifical Catholic University of São Paulo with a specialisation in management control, finance and leadership for national and international institutions. Pestana was Managing Director for four years and Chief Financial Officer for seven years of Grupo Pão de Açúcar. He was also Vice President of DASA, and Chief Financial Officer of GP Investments, a Latin American investment firm and controller of Carrefour Brasil. In 2013, he received the Bravo Business magazine award for Dynamic CEO of the Year in recognition of his management at the head of the largest food distribution group in Brazil, Pão de Açúcar.
DIA Group Chief Financial Officer
Guillaume Gras is a graduate of EDHEC Business School in France, specialising in Finance. He began his career as a financial auditor at Ernst & Young in 2001 and has held various positions in the retail sector for nearly 20 years within the Casino Group, with positions in France, Vietnam and Brazil. During his time in France, he developed different functions in the internal audit area, marketing department and commercial management of Casino France. At the end of 2011, he was appointed financial director of Casino Restauration. Then in 2014, he took charge of the financial management of the distribution and property management activities in Vietnam. His professional experience continued in Brazil in 2016 at Pao de Açucar, first in charge of management control for the South America area and then as Vice President of Finance and Director of Financial Communication and Investor Relations.
CHIEF DATA OFFICER DIA GROUP
Andrés Vegas holds a degree in Telecommunications from the Polytechnic University of Madrid and a PDD from IESE Business School. His professional career has been linked for more than 20 years to Telefónica, where he held positions in data, business intelligence and market research in different units and geographies of the business. In 2011 he was appointed Head of Strategic Planning of Telefónica Spain, to later occupy the global positions of Global Director Customer & Market Insights and Global Director of Big Data & AI Use Cases of the group. Since December 2021, he holds the position of Chief Data Officer of the Dia Group.
CEO DIA Portugal
He has a Bachelor of Business Administration with a specialization in Finance from the University of Suffolk (Boston USA) and PDG from IESE. Miguel Guinea has more than 25 years of experience in the food retail sector where he started at DIA Spain as development engineer of private label and then joined the Group's purchasing center for its private label in France for 4 years, as Food Director. In 2001, he was appointed Commercial Director for DIA China where he spent 6 years. Subsequently, he held other positions as Director of Franchises in Spain, Commercial Director in France and Director of Operations in Spain. Until 2017, when he was appointed CEO of DIA Portugal.
DIA Group Corporate Director
Graduated in Law from the Autonomous University of Madrid and State Attorney on leave. Santiago Martínez-Lage began his professional career as a State Attorney in 2006 helding various positions in the Public Administration such us the Court of Justice of the European Union and the Ministry of Health and Consumer Affairs. In 2012, he left the public administration to enter the private sector as deputy director of legal advice for Iberia from where he made the leap to the retail sector as Deputy Secretary of the Board of Directors of Inditex. He has been a member of the Steering Committee of the non-profit Association Bangladesh Accord on Fire and Building Safety and member of the Board of Directors of the Institute of Compliance Directors.
GENERAL COUNSEL GRUPO DIA
Pilar Hermida - Chief Communications & Sustainability Officer
DIA Group Corporate Director
Antonio Serrano has a degree in Electronic Engineering from the Technological Institute of Aeronautics of Brazil and an MBA in Business Administration, Finance and Marketing from the Booth School of Business (University of Chicago). Subsequently, he completed an Executive Program at the IMD business school in Switzerland. His professional career began at Banco ITAÚ in 2001 and later at Bain & Company, where he worked for 11 years in charge of evaluating different large-scale projects within the field of strategy and mergers and acquisitions throughout LATAM. In 2014 he was appointed General Manager of Votorantim Cimentos, a position he held until 2018, when he founded and began managing "Juntos Somos Mais", the largest digital ecosystem in the construction sector in Brazil, making it the one of the main startups in the country. He combines running the company with business mentoring at Endeavor. He also has extensive expertise as a Board Member of various companies.
Chief Technology Officer Global
