DIA Group Management Board 0722
DIA Group Management Board 0922

MANAGEMENT BOARD

Management Board

The DIA Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being Closer Every Day to the people who trust in our company.

The DIA Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being Closer Every Day to the people who trust in our company.

Martín Tolcachir Comité Dirección Grupo DIA

CEO GRUPO DIA

Mr. Martín Tolcachir

Martín Tolcachir has a degree in Business Administration and Management from the University of Buenos Aires and an MBA from the IMD Business School. His professional career progressed at Carrefour Argentina where he managed Consumer Goods Products, and he later went on to lead the same area for the Carrefour Group in France, and the Own Brand products area for 7 years. He returned to Argentina as Sales and Marketing Director until 2018 when he joined the General Management of Electrolux Argentina, and one year later when he occupied the same position for the company in the Southern Cone region. Tolcachir speaks fluent French and English, and Spanish is his mother tongue.

CEO DIA Spain

Mr. Ricardo Álvarez

Ricardo Álvarez is an agricultural engineering with a specialization in Food Processing Industry at the Polytechnic University of Madrid and obtained a Master in Business Administration from the Instituto de Empresa. Álvarez's professional career has always been linked to the retail sector. He joined the Tesco sale team in Bray (Ireland) and from there he made the leap to the food retail sector in Spain covering various positions in Lidl. While at Lidl he led important expansion, sales and team building projects. From 2013 to 2018, he was Executive Vice President and Chief Operations Officer in Spain and during recent years for US market.

Ricardo Alvarez Comité Dirección Grupo DIA
Marcio Barrio Comité Dirección Grupo DIA

CEO DIA BRASIL

Mr. Marcio Barros

Marcio holds a degree in Business Administration from the Anhembi Morumbi University of São Paulo and an MBA from fundação Getulio Vargas. His professional career has been focused on the last 20 years in the Brazilian retail sector. He has a deep knowledge of the local market and the retail sector, thanks to his experience at Carrefour in Brazil, where he held the position of Director of Management Control in the areas of Operations, Commercial, Marketing and Logistics. He subsequently joined the Pão de Açúcar Group, where for nine years he held leadership positions in the areas of planning and business development, mergers and acquisitions, and group management control. From 2013 to 2021, he held the position of General Manager at Irmaos Lopes Supermarkets, where he became a member of the Board of Directors. In September 2021 he joined the DIA Group, as Operations Director of DIA Brazil, to later occupy the leadership of the business unit as CEO of the country.

Chief Information Officer (CIO) DIA GROUP

Mr. Carlos Valero

Carlos Valero is a computer scientist by profession and has more than 20 years of experience as Chief Information Officer (CIO) of large technology companies. For the last six years he has led the global area of Technology Strategy, Architecture and Transformation at Vodafone, where he previously held the position of CIO in Spain. He began his career at Telefónica, where he held the position of CIO at Telefónica Mexico, and later the positions of Director of Operational Risks for Latam and Global Director of IT Development.

Carlos Valero Comité Dirección Grupo DIA

CEO DIA Brasil

Mr. Enéas Pestana

CEO DIA Brasil Since March of this year, he has been a member of the Advisory Council of DIA Brasil and is the founder of Enéas Pestana & Associados, a distribution and consumer consulting firm. He holds a degree in Accounting Sciences from the Pontifical Catholic University of São Paulo with a specialisation in management control, finance and leadership for national and international institutions. Pestana was Managing Director for four years and Chief Financial Officer for seven years of Grupo Pão de Açúcar. He was also Vice President of DASA, and Chief Financial Officer of GP Investments, a Latin American investment firm and controller of Carrefour Brasil. In 2013, he received the Bravo Business magazine award for Dynamic CEO of the Year in recognition of his management at the head of the largest food distribution group in Brazil, Pão de Açúcar.

eneas-pestana
Jesús Soto Comité Dirección Grupo DIA

DIA Group Chief Financial Officer

Mr. Jesús Soto

Graduated in Law and Business Administration and has completed a management development and corporate finance programme both at IESE Business School. For nine years, he was Chief Financial Officer of Grupo VIPS, where he also headed the IT and Supply Chain areas and held a position on the Board of Directors of Starbucks Spain. For three years, he was a partner of Ambers & Co, a consulting firm specialising in M&A, having previously held positions of Associate Director of the Operations area and Corporate Strategy and Development area in Grupo PRISA. In recent months, he has headed the financial area of RBIberia.

CHIEF DATA OFFICER DIA GROUP

Mr. Andrés Vegas

Andrés Vegas holds a degree in Telecommunications from the Polytechnic University of Madrid and a PDD from IESE Business School. His professional career has been linked for more than 20 years to Telefónica, where he held positions in data, business intelligence and market research in different units and geographies of the business. In 2011 he was appointed Head of Strategic Planning of Telefónica Spain, to later occupy the global positions of Global Director Customer & Market Insights and Global Director of Big Data & AI Use Cases of the group. Since December 2021, he holds the position of Chief Data Officer of the DIA Group.

Andrés Vegas Comité Dirección Grupo DIA

CEO DIA Portugal

Mr. Miguel Guinea

He has a Bachelor of Business Administration with a specialization in Finance from the University of Suffolk (Boston USA) and PDG from IESE. Miguel Guinea has more than 25 years of experience in the food retail sector where he started at DIA Spain as development engineer of private label and then joined the Group's purchasing center for its private label in France for 4 years, as Food Director. In 2001, he was appointed Commercial Director for DIA China where he spent 6 years. Subsequently, he held other positions as Director of Franchises in Spain, Commercial Director in France and Director of Operations in Spain. Until 2017, when he was appointed CEO of DIA Portugal.

miguel-guinea
Santiago Martínez Comité Dirección Grupo DIA

DIA Group Corporate Director

Mr. Santiago Martínez-Lage

Graduated in Law from the Autonomous University of Madrid and State Attorney on leave. Santiago Martínez-Lage began his professional career as a State Attorney in 2006 helding various positions in the Public Administration such us the Court of Justice of the European Union and the Ministry of Health and Consumer Affairs. In 2012, he left the public administration to enter the private sector as deputy director of legal advice for Iberia from where he made the leap to the retail sector as Deputy Secretary of the Board of Directors of Inditex. He has been a member of the Steering Committee of the non-profit Association Bangladesh Accord on Fire and Building Safety and member of the Board of Directors of the Institute of Compliance Directors.

DIA Group Legal and Compliance Director

Mrs. Sagrario Fernández
With a Law degree from Universidad Complutense in Madrid and master in digital business by ISDI Madrid, Sagrario Fernández has been lawyer for more than 20 years. She began her career at Garrigues Abogados, Madrid office, later joining Indra as manager of the Company's corporate legal department. In 2001, she was appointed as Legal and HR Department Director of the telecommunications company Iberbanda, as well as secretary of the Board until 2005. For a decade, she was general counsel and secretary of the Board at Prosegur Compañía de Seguridad, later she held the charge of General Counsel of Codere and since 2019, she held the position of General Counsel DIA Group & BOD Vice-secretary.
Sagrario Fernández Comité Dirección Grupo DIA
Pilar Hermida Comité Dirección Grupo DIA

Pilar Hermida - Chief Communications Officer (CCO) Global and spain

Mrs. Pilar Hermida
Pilar has a degree in Journalism from the Complutense University of Madrid and completed university studies in Lille (France). Her training includes various scholarships and postgraduate at La Trobe University in Melbourne (Australia), Instituto de Empresa and ISDI. After working as a journalist for TVE or the EFE Agency, for more than 20 years she has promoted the reputation of companies such as Air France, L'Oréal and the European University of Madrid. In the last seven years, she has held the position of Director of Communications for HEINEKEN Spain, coordinating the communication of the corporation and its commercial brands. She currently holds the position of Chief Communications Officer and is responsible for the DIA Group Communications Area globally and in Spain, from where she is in charge of promoting the reputation of the Spanish company towards its stakeholders, customers, employees, franchisees, media and opinion leaders.

DIA Group Corporate Director

Mr. Antonio Serrano

Antonio Serrano has a degree in Electronic Engineering from the Technological Institute of Aeronautics of Brazil and an MBA in Business Administration, Finance and Marketing from the Booth School of Business (University of Chicago). Subsequently, he completed an Executive Program at the IMD business school in Switzerland. His professional career began at Banco ITAÚ in 2001 and later at Bain & Company, where he worked for 11 years in charge of evaluating different large-scale projects within the field of strategy and mergers and acquisitions throughout LATAM. In 2014 he was appointed General Manager of Votorantim Cimentos, a position he held until 2018, when he founded and began managing "Juntos Somos Mais", the largest digital ecosystem in the construction sector in Brazil, making it the one of the main startups in the country. He combines running the company with business mentoring at Endeavor. He also has extensive expertise as a Board Member of various companies.

Miguel Silva Grupo DIA Comite de Direccion

COO Dia Portugal and spokesman of the Conselho Executivo de Administração (CA)

Mr. Miguel Silva
Miguel Silva is graduated in Economics and Management from the University of Porto (Portugal) and holds an MBA from Porto Business School and completed an executive programme in Leadership for Innovation at Cornell University (New York, USA). He has developed his professional career in the retail sector, with different positions at Lidl in Portugal until reaching the position of Chief Operating Officer (COO) for seven years. In 2017, he joined Tiffossi as Deputy General Manager and, in parallel, he is a partner at EVolution, a company specialised in electric mobility services. Silva joined Dia Portugal in 2020 as Director of Operations and Logistics and forms, together with Joana Neto and Pedro Devesa, the Conselho Executivo de Administração (CA) that leads the strategy in the country.

CEO Clarel

Mr. José María Jiménez

José María Jiménez holds a degree in Industrial Engineering and Industrial Organisation from the Polytechnic University of Madrid. His academic career includes a PIDD (Integral Programme for Management Development), obtained from the San Telmo International Institute, and a PDD (Management Development Programme) from IESE Business School. With more than 20 years of experience, he began his professional career in 1993 as Head of Flat Glass Manufacturing at Saint Gobain. In 1999, José María brought his talents to the DIA Group, where, for more than two decades, he has driven the company's growth in different roles: as Logistics Director for Central Spain (1999-2007), Regional Director in Arroyomolinos (2007-2015), Deputy Director of Operations for Western Spain (2015-2016) and Director of Master Franchise, Countries and Franchise Model Development (2016-2020). He currently serves as General Manager of Clarel, the retail chain specialising in beauty and personal care of the DIA Group.