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Grupo Dia moves forward in its commitment to animal welfare. The company publicly joins the European Chicken Commitment with a commitment to implement its welfare standards in chicken farming for meat production by the end of 2026.
The European Chicken Commitment is a voluntary membership initiative promoted by some thirty European organisations working on animal welfare with the aim of aligning all actors in the food industry to implement the necessary changes in production and consumption patterns in the poultry meat sector, with environmental improvements in the life of the animals, improvements in stunning methods and transparency in the fulfilment of commitments, among other aspects.
Dia’s decision to join the European Chicken Commitment is in line with its strategy to continuously improve its own-brand product offering and in response to growing consumer sensitivity to the living conditions of food animals and the health of the planet.
The company will work with its suppliers and other stakeholders to ensure that the requirements of the Commitment apply to fresh, frozen and processed products with more than 50% chicken as an ingredient that are marketed in Spain under its own brand. In the process of raising animal protection standards, it will be necessary for other actors to adhere to the Commitment as well.
