MANAGEMENT BOARD
Management Board
The Dia Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being closer everyday to the people who trust in our company.
The DIA Group Management Board is a diverse team of different nationalities, Spanish, Argentine, Portuguese or Brazilian, who work every day with the ambition of being Closer Every Day to the people who trust in our company.
CEO GRUPO DIA
Martín Tolcachir has a degree in Business Administration and Management from the University of Buenos Aires and an MBA from the IMD Business School. His professional career progressed at Carrefour Argentina where he managed Consumer Goods Products, and he later went on to lead the same area for the Carrefour Group in France, and the Own Brand products area for 7 years. He returned to Argentina as Sales and Marketing Director until 2018 when he joined the General Management of Electrolux Argentina, and one year later when he occupied the same position for the company in the Southern Cone region. Tolcachir speaks fluent French and English, and Spanish is his mother tongue.
CEO DIA Spain
Ricardo Álvarez is an agricultural engineering with a specialization in Food Processing Industry at the Polytechnic University of Madrid and obtained a Master in Business Administration from the Instituto de Empresa. Álvarez's professional career has always been linked to the retail sector. He joined the Tesco sale team in Bray (Ireland) and from there he made the leap to the food retail sector in Spain covering various positions in Lidl. While at Lidl he led important expansion, sales and team building projects. From 2013 to 2018, he was Executive Vice President and Chief Operations Officer in Spain and during recent years for US market.
CEO DIA ARGENTINA
Agustín Ibero has more than 30 years of experience in the area of administration, finance and compliance for multinational companies in the retail and IT sectors. He started his professional career in the audit field in top level firms such as Deloitte in Argentina. Ibero holds a degree in Business Administration from the Catholic University of Argentina and joined Dia Argentina in May 2012 as Finance Manager, later assuming the role of Director of Planning and Management Control. In 2017 he assumed the position of Director of Franchises, being responsible for developing, leading and managing the business that today has more weight in sales in the country. In 2019 he was appointed Chief Financial Officer of this business unit to initiate the transformation process of Dia Argentina as part of the Group's project. In September 2022 he assumes the position of CEO of Dia Argentina and joins the Group's Management Board with the mission to consolidate the course of sustainable growth.
CEO DIA BRASIL
Durchon is a graduate of HEC, École des Hautes Études Commerciales de Paris and has more than 10 years of experience in the retail sector in Brazil. Most recently, he has held various positions within the Carrefour Brazil Group and has an extensive track record in management and business strategy. He joined Dia Brasil in August 2023 as CFO and in March 2024 he took over as CEO of Dia Brasil.
CEO DIA Brasil
CEO DIA Brasil Since March of this year, he has been a member of the Advisory Council of DIA Brasil and is the founder of Enéas Pestana & Associados, a distribution and consumer consulting firm. He holds a degree in Accounting Sciences from the Pontifical Catholic University of São Paulo with a specialisation in management control, finance and leadership for national and international institutions. Pestana was Managing Director for four years and Chief Financial Officer for seven years of Grupo Pão de Açúcar. He was also Vice President of DASA, and Chief Financial Officer of GP Investments, a Latin American investment firm and controller of Carrefour Brasil. In 2013, he received the Bravo Business magazine award for Dynamic CEO of the Year in recognition of his management at the head of the largest food distribution group in Brazil, Pão de Açúcar.
DIA Group Chief Financial Officer
Guillaume Gras is a graduate of EDHEC Business School in France, specialising in Finance. He began his career as a financial auditor at Ernst & Young in 2001 and has held various positions in the retail sector for nearly 20 years within the Casino Group, with positions in France, Vietnam and Brazil. During his time in France, he developed different functions in the internal audit area, marketing department and commercial management of Casino France. At the end of 2011, he was appointed financial director of Casino Restauration. Then in 2014, he took charge of the financial management of the distribution and property management activities in Vietnam. His professional experience continued in Brazil in 2016 at Pao de Açucar, first in charge of management control for the South America area and then as Vice President of Finance and Director of Financial Communication and Investor Relations.
DIA Group Corporate Director
Graduated in Law from the Autonomous University of Madrid and State Attorney on leave. Santiago Martínez-Lage began his professional career as a State Attorney in 2006 helding various positions in the Public Administration such us the Court of Justice of the European Union and the Ministry of Health and Consumer Affairs. In 2012, he left the public administration to enter the private sector as deputy director of legal advice for Iberia from where he made the leap to the retail sector as Deputy Secretary of the Board of Directors of Inditex. He has been a member of the Steering Committee of the non-profit Association Bangladesh Accord on Fire and Building Safety and member of the Board of Directors of the Institute of Compliance Directors.
GENERAL COUNSEL GRUPO DIA
Pilar Hermida - Chief Communications & Sustainability Officer
DIA Group Corporate Director
Antonio Serrano has a degree in Electronic Engineering from the Technological Institute of Aeronautics of Brazil and an MBA in Business Administration, Finance and Marketing from the Booth School of Business (University of Chicago). Subsequently, he completed an Executive Program at the IMD business school in Switzerland. His professional career began at Banco ITAÚ in 2001 and later at Bain & Company, where he worked for 11 years in charge of evaluating different large-scale projects within the field of strategy and mergers and acquisitions throughout LATAM. In 2014 he was appointed General Manager of Votorantim Cimentos, a position he held until 2018, when he founded and began managing "Juntos Somos Mais", the largest digital ecosystem in the construction sector in Brazil, making it the one of the main startups in the country. He combines running the company with business mentoring at Endeavor. He also has extensive expertise as a Board Member of various companies.
Chief Technology Officer Global
Chief People & Culture Officer de Grupo Dia
Joana holds a degree in Law from the Portuguese Catholic University and an advanced programme in Strategy for Human Resources Leaders from INSEAD. She has more than 22 years of experience in human resources management. In the last ten years, she has focused her work in the industrial and distribution sectors, leading high-impact leadership and cultural transformation projects. As Director of People & Culture and Franchise at Dia Portugal for three years, she led the process of improving leadership competencies and implemented new ways of working towards a simpler and more agile organisation, preparing it to embrace the new phase the company is entering in Portugal. Previously, Joana led HR at Refriango for Africa and at Reiter Affiliated Group for the EMEA region, where she managed major organisational change projects and employer branding and organisational culture development strategies. She also held key roles in her career at Deloitte & KPMG consulting firms, focusing on global services such as compensation and benefits and talent management.
