DIA Group and EROSKI enter into cooperation agreement

DIA Group and the EROSKI Group have entered into a cooperation agreement with a view to driving efficiency gains and offering shoppers the best prices on the market by enhancing their bargaining power.

The alliance consists of a collaboration designed to increase both retailers’ bargaining power vis-a-vis the major Spanish and international brand suppliers. Traditional fresh produce suppliers and small-scale local producers are fully carved out of this agreement.

DIA and EROSKI will both continue to pursue totally independent sales policies.

Both companies are convinced that this collaboration will deliver efficiency gains that will result in more competitive prices, benefitting society at large.