65% of Spanish households have a DIA store less than a fifteen-minute walk away.
As part of European Mobility Week (16-22 September), the company is promoting responsible travel to its supermarkets.
DIA reminds its customers that walking or riding a bike avoids atmospheric pollution from transport.
Las Rozas de Madrid (Madrid), 21 September 2021. As part of European Mobility Week, DIA has wanted to highlight the contribution neighbourhood supermarkets make to sustainable mobility. Thanks to the extensive coverage of its store network in Spain, 65% of households are less than a fifteen-minute walk from one of its stores, meaning over 30 million people in Spain can walk or ride their bike to their closest DIA supermarket to shop for food and hygiene products without causing atmospheric pollution from travel.
Transport is to blame for a large part of greenhouse gas emissions in the European Union and contributes significantly to climate change. Mitigating its adverse effects is a key political objective aligned with the Sustainable Development Goals (SDG) 11 (Sustainable cities and Communities) and 13 (Climate Action).
Neighbourhood supermarkets help reduce the impacts of people travelling to do their shopping. In fact, according to figures published by Institut Cerdà in a study entitled Supermarkets and local retail and sustainable mobility, neighbourhood supermarkets cut CO2 emissions by 82% as well as other air pollutants (NOx (72%), NO2 (89%), PM (63%) and CO (90%)).
To be closer to society and the world around it every day, DIA therefore wants to play its part in promoting sustainable mobility by encouraging customers to do their errands on foot, which is doubly beneficial for their health and the environment as it reduces air and noise pollution.