Dia Group appoints Pilar Hermida Chief Communications Officer

Pilar joins the company’s Management Committee to contribute to its transformation process. With more than 20 years of experience in the world of corporate and commercial communication, it joins the distribution network to accelerate its growth and consolidation strategy. Las Rozas de Madrid (Madrid), April 6, 2022. DIA Group, the leading local supermarket network, has…

DIA’s winery, with the Ribera del Duero Designation of Origin wine, ‘Heredad Barán’, has been awarded the silver medal at the international ‘Mundus Vini Summer Tasting 2021’ competition.

NEGOCIO – TAGS | DIA’s winery, with the Ribera del Duero Designation of Origin wine, ‘Heredad Barán’, has been awarded the silver medal at the international ‘Mundus Vini Summer Tasting 2021’ competition. The company has added this range by Bodegas Señorío de Nava to its winery as part of the project to renew its product…

DIA Spain unveils its new own-brand Spanish milk

NEGOCIO – TAGS | Under the name ‘Dia Láctea’, the company has launched its new own-brand of high-quality milk, with 12 different varieties to meet customers’ current needs. The new milk range comes entirely from Spanish farms. ‘Dia Láctea’ comes with a sustainability purpose. The company will donate one lorry full of milk per month…

DIA’s summer range arrives with New Quality

NEGOCIO – TAGS | The company kickstarts the hottest season of the year with an improved range of ice creams, horchatas, salmorejos and gazpachos. The summer range includes more than 200 top-quality seasonal items. DIA continues to make progress with its own-brand renewal. Madrid, 1 July 2021. With the arrival of summer, DIA has taken…

DIA lanza su horchata más tradicional

DIA launches its most traditional horchata

NEGOCIO – TAGS | The company has updated the recipe and packaging behind the region of Valencia’s most typical soft drink. DIA’s horchata is made using the techniques employed by master horchata makers. DIA continues to move forward with its New Quality project. Valencia, 18 June 2021. DIA continues to make progress on its own-brand…