The company is entering this growing category, with options compatible with Nespresso® and Dolce Gusto® machines.
Buenos Aires, July 2021. In its constant search for innovative proposals, DIA Argentina has added Cápsulas de Café to its own-brand portfolio. Some are of Italian origin and are compatible with Nespresso® machines and others with Dolce Gusto® machines. Both at the best price on the market and available at all local shops and DIA online.
DIA is thus making inroads into the world of coffee capsules, a fast-growing segment. In the last year, consumption of this product increased by around 57% in units in the modern Argentinian channel*. And it is worth noting that in the Hot Sale 2021 it was one of the best-selling categories, ranking in the top 20**.
DIA is getting closer to its customers, bringing alternatives from Italy to suit all tastes: DIA’s Intenso and Supremo coffee capsules come in 10-count packs and are compatible with Nespresso®. Meanwhile, the Dolce Gusto® compatible capsules are available in the Café con Leche and Cappuccino varieties and come in 16-count packs.
“We are focusing our efforts on improving the assortment of our DIA brand. Providing excellent value-for-money products such as coffee capsules enables us to remain part of our customers’ routine. Whether they decide to start the day with a good coffee or take a break from the cold with a stronger one, they have an option for every occasion”, commented the product managers of the category at DIA Argentina.
